Author: Rownak010

Leads Generated: 3.62k+ | Ad Spend: $58.5k When we took over the ad account, they were struggling with the conversion, and the cost per conversion was higher, which was not aligned with their cost. We observed that they started a direct conversion campaign without training the Google ads algorithm first to feed data to understand…

Leads Generated: 150+ | Ad Spend: $5.40k Before we took over the account, their conversion tracking setup was mismatched. They were tracking page views as conversions. Plus, their keyword structure wasineffective as they were only targeting four or five exact match keywords, which were generating very limited impressions and not spending the full daily budget.That’s…

Leads Generated: 72+ | Ad Spend: $5.57k We have segmented the campaign into 4 ad groups. Group 1: Targeted only people who are searching sheds. Group 2: Targeted people searching Industrial Sheds (Factory, Warehouse, Workshop) Group 3: Targeted people searching Agricultural Sheds. Group 4: Target people searching Dairy Sheds.  The purpose of segmentation is to…

Leads Generated: 3000+ | Ad Spend: $58.5k When we took over the ad account, they were struggling with conversions, and the cost per conversion was higher, which was not aligned with their budget. We observed that they started a direct conversion campaign without training the Google Ads algorithm first to provide necessary data for understanding…

Leads Generated: 200+ | Ad Spend: €19.3k When we take on this account, few problems we have found inside the ad accounts. -Account-level conversion tracking -All of the important and non-important conversions marked as primary -Daily budget is not aligned with CPC -Multiple campaigns with limited impressions -Mismatch setup of keyword types -Weak campaign structure…

Leads Generated: 1080 | Cost Per Conversion Decrease: 70% | Ad Spend: $115k Before we took over the account, their conversion was lower while the cost per conversion was increasing day by day. As we can see the cost per conversion was $357. However, when we started launching, testing, monitoring, and optimizing the campaign, we…

Leads Generated: 250+ | Ad Spend: $32k The goal was to generate high potential b2b leads. The Google ad account was new. So the initial work was to train the algorithm so that it can understand the target audience, intent, and keywords better and feed some data to Google for later optimization. We started with…