Menu
We believe that results are everything. We love helping companies grow through ROI-boosting digital marketing programs that make clients smile.
We provide google ads services with experience, technical talents & creativity to deliver unbeatable results.
Turn social engagement into conversions with Meta. Leverage our expertise to reach your audience on Facebook and Instagram, driving measurable results and growing your business.
While everyone knows google is by far the dominant search engine, not everyone realises that many of the smaller search players either driven by Microsoft Ads.
Our full suite of PPC services includes everything you need to drive growth, from a detailed audit to fresh landing pages, campaign buildouts, strategy, and execution. We take a hands-on approach to PPC management, which means we’ll be with you each step of the way. Here is a breakdown of all the included services:
While our primary focus is creating a winning program tailored to your unique business needs, we also have a keen interest in what your competitors are doing and your industry’s current landscape looks like. That means auditing direct and indirect competitors, keeping up with Google Trends, and other insights.
You can’t know where you’re going without knowing where you’ve been. If you’ve already been running PPC ads and have a plan in place, your PPC management agency may want to conduct an audit to get an in-depth, clear picture of where your current initiatives stand. This is also a great time to align with our team about your overall digital marketing plans and business objectives.
The opportunities and platforms you leverage as part of your PPC program will depend on your program’s scope and the agreement you’ve made with your PPC partner. Whether that means PPC only or other avenues like Display, Shopping campaigns, and the like. Once these parameters are put in place, we can work with you to pinpoint your biggest areas of opportunity and even identify some potential quick wins.
You may think you have your PPC account set up and tracking properly, but working with hundreds of clients over the years has taught us that conversion and tracking errors are more common than you might think. That’s why we take the time to audit all conversion points to ensure all goals are being tracked properly – including forms, calls, emails, and appointments.
Launching PPC ads without doing proper keyword research? Yikes. This deliverable is one of the most crucial because of how it informs everything from your ad copy to the targeting parameters you put in place. Along with the audit mentioned above, keyword research and development help you find new opportunities for targeting based on your ideal client personas, company goals, and your product or service selling points.
Consider this PPC deliverable stage the building blocks that will help you reach those goals you’ve solidified and set. It involves building an advertising strategy that takes factors like budget, bid type, optimization objective, and creative recommendations into account. It may also include projections about what can be accomplished with the current budget.
Testing, testing, 1-2-3. Testing is a key factor when optimizing your campaigns – leave the “set it and forget it” mindset to your competitors. Meanwhile, you can test headlines, ad copy, landing page design, imagery, and more, then see what your audience responds to best. This is also the time to start updating or building out custom landing pages for paid, conversion rate-focused campaigns. Heatmapping is a great resource for this stage of the process, since it helps pinpoint areas of improvement on your landing pages.
Once your ideal client personas have been fleshed out, the next step is to create these custom audiences so you’re targeting strategically rather than creating generic ad campaigns that are less likely to resonate. From there, you can create an ads management plan and brainstorm better ad copy that speaks to these audiences using the keywords identified previously within the overarching strategy.
Having customized reports on your PPC campaign’s progress not only keep everyone on the same page, but it’s helpful to bring your company’s C-Suit level when they ask about how things are progressing. The reports we build will depend on your desired key performance indicators (KPIs), applicable customer relationship management (CRM) tool data, and any other valuable insights.
Give the Scroll Spike secure access to
your Pay Per Click Ads account (it’s easy,
we’ll show you how)
We will review your account,
finding where we can increase your
return on investment
We’ll take you through our findings
and present a plan to improve
your PPC Ads performance
We recommend starting with a 3-month minimum, but we are very confident in our work and offer month-to-month options. Longer-term contracts benefit clients with discounted monthly management fees.
The amount of money you should budget for digital advertising depends on the cost per click of your keywords. Keyword costs per click can vary depending on the industry and region. The costs come down to the competitiveness of the search engine results page (SERP) and how Google assesses the demand for the keyword. At ScrollSpike, we look at keyword research to determine how much it’s going to cost you to stay competitive in your industry and region to help you determine the amount of money you should budget for Google Ads.
We wouldn’t offer Ads services if we didn’t see for ourselves how these campaigns have been instrumental in the success of our clients’ businesses! Our Ads campaigns offer tremendous opportunities for business growth by allowing you to increase the visibility of your business to your target audience in a way that is very challenging to do organically. They also allow you to make your business known in the places where your target audience is already looking for topics related to your business.
Our management fee is a flat monthly rate, quoted based on the campaign types. You pay the actual ad spend directly to Meta or Google, and we simply charge the management fee at the first of every month.
Although it’s possible to manage your Meta & Google Ads account and develop Ads campaigns on your own, it can be very time-consuming and challenging to create and optimize your ads, causing you to potentially overspend and underdeliver. These platforms constantly change, making it difficult to keep up to date on the latest best practices. Working with a PPC agency will not only free up your time to focus on other priorities, but it will also allow you to leverage the expertise of Ads specialists that can help you ensure that your PPC campaigns are driving the highest possible return on ad spend for your business.
Right away. Request a proposal today and our team will get in touch with you ASAP.
