Leads Generated: 150+ | Ad Spend: $5.40k
Before we took over the account, their conversion tracking setup was mismatched. They were tracking page views as conversions. Plus, their keyword structure was
ineffective as they were only targeting four or five exact match keywords, which were generating very limited impressions and not spending the full daily budget.
That’s why we started by first fixing their conversion tracking. After that, based on historical metrics, we set broad, phrase, and exact match keywords, launching them in three ad sets.
Challenges We Overcome
We found out that we are competing with 4 major niches:
➔ Baby Sleep Clinics
➔ Baby Sleep Schools
➔ Nanny services for babies
➔ Other baby sleep consultants
So the competition is very cutthroat. We have taken the below steps to overcome the issues:
➔ Flagged irrelevant keywords generated from search term reports
➔ Monitored Auction Insights and Search Terms of each keyword to understand
the audience intent and optimize the keywords based on this
➔ Improved the lower-quality score of the keywords while testing landing pages
➔ Some keywords are consuming high CPC. So to increase the clicks tested
low competition high volume keywords for higher clicks
➔ Introduced exact type for high potential keywords
Demographics
Most of the conversions we have received came from the age range of (25-34), (45-54); most of them were female.
Devices
80% of clicks and conversions came from Mobile and 20% from Computer.
Audience Segment
We have found some top audiences from our campaign who have shown interest or searched for our products. They are from Infant & Toddler Feeding, Baby & Toddler Apparel, Family-Focuses, Residential Apartments For Sale, and Toys.
Location