Leads Generated: 72+ | Ad Spend: $5.57k
We have segmented the campaign into 4 ad groups.
Group 1: Targeted only people who are searching sheds.
Group 2: Targeted people searching Industrial Sheds (Factory, Warehouse, Workshop)
Group 3: Targeted people searching Agricultural Sheds.
Group 4: Target people searching Dairy Sheds.
The purpose of segmentation is to test which ad group generated more conversion.
We have added keywords aligned with the product for each ad group analyzing the keywords historical metrics. Most of the keywords have an average monthly volume range from 10-70.
We have generated higher clicks and conversions from Ad Group 1. And after finding our winning ad group, we have turned off non-performing keywords and consolidated performing keywords into this single ad group.
We set the daily budget at $100 and tested the ad groups with several ad copies to figure out which text ad angle triggered the audience’s attention to our website.
Demographics
Most of the conversions we have received came from the age range of (25-34), (45-54), (55-64); most of them were male.
Time & Day
Our ads get the higher click and conversion on Monday, Wednesday, Thursday and Friday.
In terms of timing, (10 AM – 2 PM) proved to be the performing hour for us.
Devices
A large number of clicks and conversions came from Mobile compared to Computers & Tablets.
Audience Segment
We have found some top audiences from our campaign who have shown interest or searched for our products. They are from Real-Estate Industry, Construction Industry, Outdoor Items, Pre-Owned Houses, Truck & SUV Enthusiasts, Manufacturing Industry, Home Improvements, Luxury Travelers.
Amongst them people who belong to the real-estate & construction industry generated the higher clicks and conversion for us.