Leads Generated: 1080 | Cost Per Conversion Decrease: 70% | Ad Spend: $115k
Before we took over the account, their conversion was lower while the cost per conversion was increasing day by day.
As we can see the cost per conversion was $357.
However, when we started launching, testing, monitoring, and optimizing the campaign, we successfully cut down the conversion to $167 within 5 months and eventually to $107.
We tested multiple country-based campaigns with several ad copies to figure out which text ad angle triggered the audience’s attention to our website.
Challenges We Overcome
We found ourselves competing with 4 major niches:
➔ Authenticity verification companies
➔ Security printing companies
➔ Digital security companies for brand protection
➔ Consulting firms
So the competition is very cutthroat. We have taken the below steps to overcome the issues:
➔ Flagged irrelevant keywords generated from search term reports
➔ Monitored Auction Insights and Search Terms of each keyword to understand
the audience intent and optimize the keywords based on this
➔ Improved the lower-quality score of the keywords while testing landing pages
➔ Some keywords are consuming high CPC. So to increase the clicks tested
low competition high volume keywords for higher clicks
➔ Introduced exact type for high potential keywords
Scaling the campaign
Since we have flagged the irrelevant keywords as well as insights about how the campaign is behaving, it’s time for us to scale the campaign further. So we have increased the daily budget from $150 to $250.